Founding Vision
Introduce Japanese Artisan Mineral Water to the World
For founder Kiyoshi Aoki, dedicating his life to a worthy cause meant introducing Japan’s exquisite artisan spring water to the world. Driven by this vision, Haruna Beverage prioritized water as the cornerstone of its beverage business. With a mission to share this exceptional water globally, the company embarked on its journey by starting with contract production of delicious tea-based beverages, all rooted in Japan’s finest water.
How we Arrived in Azumino
In 2008, Tanigawa Beverage was established through an M&A with Opai, a company supplying mineral water to major retailers. We began producing mineral water in Gunma Prefecture, our founding location. Besides selling our branded products domestically, we expanded to the Association of Southeast Asian Nations, promoting Japanese Water both locally and internationally. Eventually, we expanded across Japan and discovered ideal water quality in the Azumino region of Nagano Prefecture.
Japanese Quality Hydration
The mineral water from Azumino in Northern Alps surpasses even the best European brands. We launched the Azumino water brand to develop a global standard for Japanese Water and to share this liquid magic with consumers worldwide.
We relaunched our factories in July 2023 as the new Haruna and simultaneously released our Natural Mineral Water of Azumino brand.