We at the Haruna Group strive to create value that impresses and satisfies everyone through our beverages. Our corporate mission is to work for the "health of people, the environment, and the local community." Guided by the idea of "bringing nourishing happiness to the world," we, as an original beverage producer, are committed to creating value while ensuring the safety and security of our stakeholders.

 

To ensure the sustainable production of natural mineral water, a daily necessity, we are dedicated to fulfilling our supply responsibilities while safeguarding the safety and security of all stakeholders, including employees, customers, and business partners. At the same time, we aim to be a corporate group trusted by all, aligned with our vision of creating beverages that are widely needed in society and providing experiences that are "thrilling," "delicious," "joyful," and "original."

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In addition, the 17 Sustainable Development Goals (SDGs) set by the United Nations are the foundation of the Haruna Group's long-term vision and a responsibility not only to the present but also to the future. Since solving social issues also leads to new business opportunities, we would like to tackle them from short-, medium-, and long-term perspectives.

 

We have started a new Haruna water company with a focus on the mineral water business, with the aim of sharing Japan's water, which can be said to be the starting point of our founding, with the world. Mineral water is an integral part of our lives, and it also plays an important role as a lifeline. We aim to create new value in water, which is the foundation of the Haruna Group's mission of "health for people, the environment, and the local community."

 

With our privileged location in Azumino, surrounded by the majestic Northern Alps, our excellent human resources, clean meltwater resources, and production facilities, the addition of these to the Haruna Group will expand our management resources and strengthen our forces, giving us great potential for growth. We aim to take on the challenge of becoming a unique and original beverage producer.

 

All of our employees will continue to do our utmost to ensure that the Haruna Group continues to be trusted by our customers and society. We appreciate your continued business, support and partnership.